The easy-to-read bible for developing, financing, marketing, and selling consumer products--from gadgets to kitsch, from high-touch to high-end--for America's rising entrepreneurial nation.

Launch It is written by a team of trend and product consultants with over 60 years of collective experience advising thousands of entrepeneurs, designers, and companies. As they realized not one trade book was available on the market that would provide soup-to-nuts guidance for any firm or entrepreneur seeking to turn inventions and cool ideas into great products that sell, they decided to...