Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips,...

THE OPENING MOMENTS OF A PRESENTATION ARE CRITICAL TO ITS OVERALL SUCCESS. People form opinions about speakers quickly, and once they do, their first impressions can prove difficult to reverse. A strong beginning gives audiences confidence that you're going to deliver a message worth hearing, and takes advantage of your presentation's opening minutes, when listener attention is at its peak. This book will introduce you to a broad range of speech starters, using dozens of real-life examples and original suggestions. You will find opens intended to surprise, persuade, motivate, engage, and...