For students and professionals in the fields of business, communications, journalism, or political science, this down-to-earth study of the practical application of public relations covers relating to clients, managing staff, conducting and applying research, coping with crises, handling finances, understanding the power and the problems of technology, recognizing actual and potential legal issues, and defining professional ethics.
For students and professionals in the fields of business, communications, journalism, or political science, this down-to-earth study of the practical ...
In the United States, the decision to use military force typically is made by the president, even though it is actually Congress that has the authority to commit the nation to war. It is also the president's job to inform the American people when that decision has been made--and to attempt to convince the citizens to support their government in the decision to go to war.
The book traces the development of the rhetoric used by presidents to convince Americans to go to war, from the earliest days of the nation to the latest conflicts in Afghanistan and Iraq. After an overview of...
In the United States, the decision to use military force typically is made by the president, even though it is actually Congress that has the autho...
With today's digital media and the tremendous amount of money involved in sports, scandals are becoming more frequent and more damaging. How should a sports league respond to a scandal, act to protect the integrity of their organization, and address their many audiences--the fans, the media, and other players--when things go wrong? This book covers the big three sports--football, baseball, and basketball--to illuminate some of the biggest scandals in the history of American sports, using case studies to explain the scandals and the organizations' responses to crises.
The work examines...
With today's digital media and the tremendous amount of money involved in sports, scandals are becoming more frequent and more damaging. How should...
