This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.

• A student-friendly introduction to the data collection methods and data analyses used in social psychology.
  
• Describes the principal research methods and shows how they can be applied to particular research questions.
  
• Each chapter is written by a psychologist well known for using the method they describe.
  
• Methods presented include conducting surveys, constructing questionnaires, facilitating...