During last decade significant progress has been made in the oil indus- try by using soft computing technology. Underlying this evolving technology there have, been ideas transforming the very language we use to describe problems with imprecision, uncertainty and partial truth. These developments offer exciting opportunities, but at the same time it is becoming clearer that further advancements are confronted by funda- mental problems. The whole idea of how human process information lies at the core of the challenge. There are already new ways of thinking about the problems within theory of...