Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in the contemporary public administrator's toolbox. Using unorthodox yet cost effective measures, public relations can increase the utilization of governmental goods and services, promote voluntary compliance with new laws, improve media relations, and...
Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the...
Government bureaucracy is something Americans have long loved to hate. Yet despite this general antipathy, some federal agencies have been wildly successful in cultivating the people s favor. Take, for instance, the U.S. Forest Service and its still-popular Smokey Bear campaign. The agency early on gained a foothold in the public s esteem when President Theodore Roosevelt championed its conservation policies and Forest Service press releases led to favorable coverage and further goodwill.
Congress has rarely approved of such bureaucratic independence. In "Congress vs. the Bureaucracy,"...
Government bureaucracy is something Americans have long loved to hate. Yet despite this general antipathy, some federal agencies have been wildly s...
Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Utilizing all media -- including the nascent technology of television -- to rally civilian support, Horton's work ranged from educational documentary shorts like Pots to Planes, which depicted the transformation of aluminum household items into aircraft, to posters employing scare tactics, such as a German soldier with large eyes staring forward with the tagline "He's Watching You." Iconic and calculated, Horton's campaigns raise...
Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during Wor...
John Dewey (1859-1952) was a preeminent American philosopher who is remembered today as the founder of what is called child-centered or progressive education. In The Philosopher-Lobbyist, Mordecai Lee tells the largely forgotten story of Dewey's effort to influence public opinion and promote democratic citizenship. Based on Dewey's 1927 book The Public and Its Problems, the People's Lobby was a trailblazing nonprofit agency, an early forerunner of the now common public interest lobbying group. It used multiple forms of mass communication, grassroots organizing, and lobbying to...
John Dewey (1859-1952) was a preeminent American philosopher who is remembered today as the founder of what is called child-centered or progressive ed...
