Each year 8,000+ short films compete to fill 60 slots at the Sundance Film Festival. On an average day, 792 film and video projects vie for funding on Kickstarter. And every minute 300 hours of video are uploaded to YouTube. In this competitive environment, a short filmmaker can no longer invest time, money, and dreams of glory in the theory that "if you build it, they will come." The challenge is making the right kind of short: one that will make a splash. Covering the nuts-and-bolts of production while stressing the importance of artistic expression, this invaluable handbook shows a...