This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them. This book provides answers to the following questions: What are the characteristics of the children market in China and what are the ways to reach Chinese children? How do Chinese children's understanding of...
This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market...
