Mexicans and Americans: Cracking the Cultural Code gets to the heart of our differences and lays the groundwork for cultural fluency. Here is a humorous and insightful firsthand look at how to succeed in working with Mexicans on either side of the border. Steeped in the richness of Mexican culture and history, Ned Crouch helps us understand the most critical elements that determine what works and what doesn't when Mexicans and Americans come together in business: our different views of time and space, and our construction and use of language. He debunks the 'manana' stereotype and offers...