Providing the perfect balance of cultural and musical analysis, Rock: Music, Culture, and Business by Joseph G. Schloss, Larry Starr, and Christopher Waterman tells the full story of rock 'n' roll, from its earliest beginnings to today.

DISTINCTIVE FEATURES
* Balances the history of the music business and the impact of social and cultural movements on the story of rock
* Enhanced coverage of contemporary rock music, including the impact of rap
* Integrates lively pedagogy:
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Based on ten years of research among hip-hop producers, Making Beats was the first work of scholarship to explore the goals, methods, and values of a surprisingly insular community. Focusing on a variety of subjects--from hip-hop artists' pedagogical methods to the Afrodiasporic roots of the sampling process to the social significance of "digging" for rare records--Joseph G. Schloss examines the way hip-hop artists have managed to create a form of expression that reflects their creative aspirations, moral beliefs, political values, and cultural realities. This second edition of the book...