First published in 1982, this influential and classic text poses two questions: what is it that a child learns when he or she learns to write? What can we learn about children, society and ourselves, by looking at this process? The book is based on a close analysis of a series of written texts by primary school children and is written for student teachers with little or no knowledge of linguistics. In this new edition, Gunther Kress has made extensive revisions in the light of recent developments in linguistics and in education. The theoretical focus is now a social semiotic one, which...
First published in 1982, this influential and classic text poses two questions: what is it that a child learns when he or she learns to write? What ca...
English in Urban Classrooms is a ground-breaking text that span a range of issues central to contemporary school English. It extends not only to the spoken and written language of classrooms, but also to other modes of representation and communication that are important in English teaching. This includes image, gesture, gaze, movement, and spatial organisation. The team of experienced and expert authors collectively examine how English is shaped by policy, by institutions, and by the social relations of the classroom. By connecting issues of policy and social context, the book provides a...
English in Urban Classrooms is a ground-breaking text that span a range of issues central to contemporary school English. It extends not only to the s...
In this 'new media age' the screen has replaced the book as the dominant medium of communication. This dramatic change has made image, rather than writing, the centre of communication.
In this groundbreaking book, Gunther Kress considers the effects of a revolution that has radically altered the relationship between writing and the book. Taking into account social, economic, communication and technological factors, Kress explores how these changes will affect the future of literacy.
Kress considers the likely larger-level social and cultural effects of that future, arguing...
In this 'new media age' the screen has replaced the book as the dominant medium of communication. This dramatic change has made image, rather than ...
Social Semiotics is a major new textbook in communication and cultural studies. It offers a comprehensive and original approach to the study of the ways in which meaning is constituted in social life.
Hodge and Kress begin from the assumption that signs and messages - the subject matter of semiotics - must always be situated within the context of social relations and processes. They then show what is involved in analysing different kinds of messages, from literary texts, TV programmes and billboards to social interactions in the family and the school. While presenting a...
Social Semiotics is a major new textbook in communication and cultural studies. It offers a comprehensive and original approach to the study of the wa...
