Consuming Motherhood addresses the provocative question of how motherhood and consumption--as ideologies and as patterns of social action--mutually shape and constitute each other in contemporary North American and European social life. Ideologically, motherhood and consumption are often constructed in opposition to each other, with motherhood standing in as a naturalized social relation that is thought to be uniquely free of the calculating instrumentality that dominates commercial relations. Yet, in social life, motherhood and consumption are inseparable. Whether shopping...

In The Public Life of the Fetal Sonogram, medical anthropologist Janelle S. Taylor analyzes the full sociocultural context of ultrasound technology and imagery. Drawing upon ethnographic research both within and beyond the medical setting, Taylor shows how ultrasound has entered into public consumer culture in the United States. The book documents and critically analyzes societal uses for ultrasound such as nondiagnostic "keepsake" ultrasound businesses that foster a new consumer market for these blurry, monochromatic images of eagerly awaited babies, and anti-abortion clinics that use...