In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled "The New Science of Public Opinion Measurement." At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach.
Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys from measurement and nonresponse error to coverage and...