How did Ronald Reagan go from being a Hollywood actor to one of the most formidable campaigners in American history?Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a dunce . Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd.In order to succeed in his campaign, Reagan had to be packaged as an outsider an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the...