The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States.
To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name.
Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the...
The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States.
The Burma-Shave craze reached its zenith during the 1950s, withmore than 7,000 signs posted across the United States.
To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream.Typically, six signs were erected, with each of the first fivecontaining a line of verse, and the sixth trumpeting the brand name.
Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, aswell as customers who sent in jingles of their own, ultimatelycreated more than 600 of the...
The Burma-Shave craze reached its zenith during the 1950s, withmore than 7,000 signs posted across the United States.
