Due to the great success and enormous impact of IP networks, In- ternet access (such as sending and receiving e-mails) and web brows- ing have become the ruling paradigm for next generation wireless systems. On the other hand, great technological and commercial success of services and applications is being witnessed in mobile wire- less communications with examples of cellular, pes voice telephony and wireless LANs. The service paradigm has thus shifted from the conventional voice service to seamlessly integrated high quality mul- timedia transmission over broadband wireless mobile networks....
Due to the great success and enormous impact of IP networks, In- ternet access (such as sending and receiving e-mails) and web brows- ing have become ...
Product placement, the intentional, paid inclusion of product, service, brand or/and brand identifier into media content, has gained popularity since the 1980s and is considered an effective marketing practice to influence consumers'attitudes and behaviors. Recently, with the emergence of social network sites, more and more products and brands have been integrated into this newly emerged media platform. In particular, with the growing worldwide popularity of social gaming like Mafia Wars, which is played by more than 25 million social media users each month on Facebook, marketers started...
Product placement, the intentional, paid inclusion of product, service, brand or/and brand identifier into media content, has gained popularity since ...
