Trust is seemingly in decline in contemporary society, yet its significance and value is undiminished. Numerous scandals afflicting business and politics, the growth of spin and a loss of faith in leaders as people with strong values have all eroded levels of trust. As trust becomes a scarcer commodity, those people and organizations that possess it have a distinct advantage. Trust matters - in fact, it is essential for: . Organizational Success and Profitability . Winning and Retaining Customers . Effective Leadership . Innovation and Creativity . Motivating and Energising People . Managing...

Traditionally, organizations have hired employees based on what they can do and have done in the past (competency-based recruiting), rather than what they are naturally good at and love doing, or Strengths-Based Recruitment (SBR). Companies, such as Starbucks and Gap, have adopted SBR and have reported increases in productivity and customer satisfaction and decreases in sick days.

Through case studies and interviews with executive board level leaders, Strengths-Based Recruitment and Development takes a more strategic look at developing SBR and provides valuable insight into how SBR...