This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.
This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political...
With the crisis of leadership in the western democracies, there has been a growth of interest in how leaders outside of the west emerge and consolidate their positions. This book analyses the communication strategies of six charismatic non-western leaders: Mahatma Gandhi, Nelson Mandela, Fidel Castro, Ayatollah Khomeini, Mohammed Mahathir and Lee Kuan Yew. The book addresses the following questions in order to arrive at a better understanding of communication and leadership:
How do leaders communicate?
Do leaders communicate more by words, or...
With the crisis of leadership in the western democracies, there has been a growth of interest in how leaders outside of the west emerge and consoli...
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language.
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they ar...
This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.
This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political...
An investigation of the influence of gender, social class, age and illness type in the language of people talking about their experiences of illness. It shows evidence of both conformity with and resistance to gender stereotypes.
An investigation of the influence of gender, social class, age and illness type in the language of people talking about their experiences of illness. ...
This analysis of the rhetoric of nine successfully persuasive politicians explains how their use of language created credible and consistent stories about themselves and the social world they inhabit. It explores their use of metaphors, their myths and how language analysis helps us to understand how politicians are able to persuade.
This analysis of the rhetoric of nine successfully persuasive politicians explains how their use of language created credible and consistent stories a...
Jonathan Charteris-Black Clive Seale J. Charteris-Black
An investigation of the influence of gender, social class, age and illness type in the language of people talking about their experiences of illness. It shows evidence of both conformity with and resistance to gender stereotypes.
An investigation of the influence of gender, social class, age and illness type in the language of people talking about their experiences of illness. ...
