The West cannot afford to ignore China. Not only is China one of the few markets in the world that is still showing healthy signs of growth, but Chinese companies are increasingly coming out into the wider world and competing with Western firms on their own turf. China is the coming economic superpower of the Twenty-first-century, and now is the time to start understanding China and building relationships to it. This book aims to describe some features of the Chinese business environment and culture, including the origins and development of that culture, and introduce Western business people...
The West cannot afford to ignore China. Not only is China one of the few markets in the world that is still showing healthy signs of growth, but Chine...
The 60million Chinese who live outside of China have long been an economic powerhouse in their own right. Managing in South-East Asia is not like managing anywhere else. This book describes their communities and environments in which they work and emphasises the need for cultural understanding as a pre-requisite for business success.
The 60million Chinese who live outside of China have long been an economic powerhouse in their own right. Managing in South-East Asia is not like mana...
