Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic story of one company--Chiquita Brands International--that decided to change the negative paradigm. Formerly the notorious United Fruit Company, a paternalistic organization that gave the name "Banana Republic" to tropical countries in Central America, Chiquita defied all expectations in the mid-1990s by forming an innovative pact with the Rainforest Alliance that transformed not only the corporation itself but also an important segment of the banana...
Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic stor...
