Examensarbeit aus dem Jahr 2008 im Fachbereich Deutsch - Padagogik, Didaktik, Sprachwissenschaft, Note: 1, Justus-Liebig-Universitat Gieen (Germanistik / Sprachwissenschaft), Sprache: Deutsch, Abstract: Die vorliegende Arbeit beschaftigt sich mit der Wortbildung in der Werbung, insbesondere mit den unterschiedlichen Wortbildungstypen und -strukturen im IKEA-Katalog 2007 sowie in weniger ausgepragter Form im IKEA-Kuchenkatalog 2007. Die Untersuchung von Werbetexten aus sprachwissenschaftlicher Perspektive stellt den Analysten gegenwartig sehr haufig vor einige Probleme. Erstens wird er mit der...

​The growth and increased popularity of cruises is accompanied by a number of sustainability issues concerning the environment, the port economies and societies; on board and at shore. The sustainability imperative ultimately leads to operational, economical as well as image-related challenges for the sector's decision-makers and stakeholders. This collection of peer-reviewed papers, presented during the 3rd International Cruise Conference (Dubrovnik, Croatia), seeks to address those issues and contribute to their management in the mid-term.

​The growth and increased popularity of cruises is accompanied by a number of sustainability issues concerning the environment, the port economies and societies; on board and at shore. The sustainability imperative ultimately leads to operational, economical as well as image-related challenges for the sector's decision-makers and stakeholders. This collection of peer-reviewed papers, presented during the 3rd International Cruise Conference (Dubrovnik, Croatia), seeks to address those issues and contribute to their management in the mid-term.