Whether You're Just Beginning An Annual Giving Program, Or Trying To Improve An Existing One, This Is The One Book You Must Have. With Donor Focused Strategies For Annual Giving, You'll Take A Fresh Look At Annual Giving From The Donor's Perspective, Which Will Enable You To Better Match Donor Interests To Your Organization's Needs. Most Important, You'll Learn How To Implement A Significant New Model--The Annual Integrated Development Program--Today's Most Donor-Sensitive, Effective Fund Raising Strategy For The Long Term.