Practical Sales Management offers realistic perspectives on traditional tasks of the sales manager such as hiring, training, compensation, organization, automation, and achievement measures. In addition, it presents new guidance on how necessary the sales manager's involvement is in contracts, pricing, channel selection, and company resource relationships. Finally, Practical Sales Management describes how crucial the sales manager is in company leadership, strategy formulation, and in reporting market judgments of the performance of the firm. Bonus sections are included on how to sell, how to...

My previous work, Practical Selling -- No Seminars in Foxholes, addressed the issues important to salespeople out in the trenches. Together with Practical Sales Management -- Alone in the Field, these two books are calculated departures in approach from all of the Sales Books descended from Dale Carnegie's 1936 How to Win Friends and Influence People. 68 years is long enough to pretend that large complex sales will be won or lost based on whether the prospect likes the salesperson. Hopefully, we are done with pop, self-help psychologists telling salespeople how to sell. Likewise, the two...