The bestselling author ofThe O'Reilly Factor, The No Spin Zone, and Who's Looking Out for You? talks straight to kids this time. He is as demanding, direct, and wry asever--but he's also more revealing too, sharing candid snapshots of his own childhood throughout.

Bill O'Reilly, a former schoolteacher, now an award-winning broadcast news journalist, husband, and father of two, joins forces with an experienced educator to bring you, America's youth, a code of ethics by which to live.In this latest book, Bill takes to task bullies, cheaters, advertisers who...