This text shows business students how to conduct reliable research and how to argue the soundness of their research approach.

• A practical introduction to research methods for business students.
  
• Gives students the ability to conduct reliable research on the basis of empirical field data.
  
• Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results.
  
• Demonstrates the interrelationships between the different stages in a research...