Why read another book on selling? Simple. Today's client is more informed, more sophisticated, and has more access to information. Selling professionals today need to be keener to fulfill the needs of the client by offering value, and most important, trust.

In the increasing age and rage of globalization and the Internet, competition rises. Selling professionals today need to determine better ways to reach the economic decision maker and better articulate their value. Selling: The New Norm is such a book. This book will provide the tools and templates required to meet today's...

Healthcare is one field that remains a growing industry according to the U.S. Bureau of Labor. As the youngest baby boomers continue to ascent in age the need to employ qualified health care personnel to both prevent and treat medical issues increases. BLS suggests that there will be substantial growth in the healthcare field from practitioners to operations personnel including administration and technology.

To that end, many practitioners to do not want to work in hospitals and clinics, pay at these locations is limited and many such as SSM Healthcare place compensatory values on...

Medical marketing is something not thought of by physicians. Yet, it is the most important business aspect of the practice. If there is no marketing then there are no patients. When there is an empty waiting room due to poor marketing; the practice struggles. This book is designed to help physicians understand the importance of effective, targeted marketing in order to build relationships and attract new clients.

The ideology today is that you are all in the relationship business. The more relationships that you develop allows these new individuals to your a oemarketinga ...