You're a marketer. You engage in content marketing. And you're a little disappointed with the results. Help has arrived. Content marketing was quickly and widely adopted, almost like a fad, because it was more attuned to evolving buyer behavior than old-school marketing. Now content marketing is becoming old school, thanks to new technology that delivers more effective insights, shorter sales cycles, and better ROI. Marketers can now segment their prospects with actionable analytics created from user actions. Content marketing has been adopted internationally by B2B and B2C enterprises, but...
You're a marketer. You engage in content marketing. And you're a little disappointed with the results. Help has arrived. Content marketing was quickly...