Although a useful and important tool, the potential of mathematical modelling for decision making is often neglected. Considered an art by many and weird science by some, modelling is not as widely appreciated in problem solving and decision making as perhaps it should be. And although many operations research, management science, and optimization books touch on modelling techniques, the short shrift they usually get in coverage is reflected in their minimal application to problems in the real world. Illustrating the important influence of modelling on the decision making process,...