This book seeks to provide readers with a cross-national perspective concerning the art of political communication in a field increasingly affected by globalization, fragmentation of political audiences, and the rise of professional communications experts - a field concerned not only with how leaders are chosen, but also with how they govern. Structured in two sections, Political Communication in a New Era examines both methods of gathering and disseminating information in a time of technological transformation, and developments in the uses of political communication across the...
This book seeks to provide readers with a cross-national perspective concerning the art of political communication in a field increasingly affected by...
The Internet and "social media" may initially have been understood as just one more instrument politicians could employ to manage without political parties. However, these media cannot be reduced to being a tool available solely to politicians. The electronic media make reinforcement of the "glocalization" of the public and political sphere, a process already set in motion with the advent of television, and they can develop the trend even further.
Political parties are therefore once again becoming indispensable; they are in an unparalleled position to recreate social and political...
The Internet and "social media" may initially have been understood as just one more instrument politicians could employ to manage without political...
