Given the consolidated position of English as the international language for communication in business and management, as well as in institutional contexts, this book depicts a wide panorama of encounters where identity, image and reputation are a key focus in creating effective interactions. The main theme of the work is how temporal and spatial meaning representations in language reflect and, in turn, construct these personal, professional and corporate identities. From each chapter different sociolinguistic realities emerge which affect English, as it is used by both native and non-native...
Given the consolidated position of English as the international language for communication in business and management, as well as in institutional con...