Lathrop analyzes the use of political consultants and campaign tactics and shows their impact on the development of public policy. Major pieces of legislation often are accompanied by a sophisticated marketing effort, complete with polling, television commercials, and direct mail. As Lathrop suggests, governing has taken on all the trappings of a full-time campaign.
As political consultants become more prominent figures in congressional campaigns, they are simultaneously expanding their sphere of influence into the policy-making realm. No longer relegated to the limited...
Lathrop analyzes the use of political consultants and campaign tactics and shows their impact on the development of public policy. Major pieces of ...
