Whether opening saloons, raising cattle, or promoting sporting events, George Lewis "Tex" Rickard (1870-1929) possessed a drive to be the best. After an early career as a cowboy and Texas sheriff, Rickard pioneered the largest ranch in South America, built a series of profitable saloons in the Klondike and Nevada gold rushes, and turned boxing into a million-dollar sport. As "the Father of Madison Square Garden," he promoted over 200 fights, including some of the most notable of the 20th century: the "Longest Fight," the "Great White Hope," fight, and the famous "Long Count" fight. Along the...