The Jewish National Fund (JNF) is the executive body established by the Zionist movement in 1902 to buy land in Palestine for the Jewish people. Very quickly, however, it became an international organization and soon had branches in many countries throughout the world. One of the tasks of these branches was to mediate between the central office in Jerusalem and the millions of Jews who donated money to buy land. The organization, which is still active throughout the Jewish world, concerned itself with -the marketing of ideology-: the dissemination of symbols, knowledge and ideas to the masses...