Internationalization of Companies from Developing Countries provides marketing and economic researchers and students with both theoretical and empirical insights into the motives, methods, and processes of internationalization of firms in the developing countries of Africa. Full of current facts and data, this informative book explores how government policies shape a country's strategies for global competitiveness and discusses reasons for internationalization, approaches to market analysis and market knowledge acquisition, and domestic and foreign interfirm relations. This essential guide...
Internationalization of Companies from Developing Countries provides marketing and economic researchers and students with both theoretical and empiric...
