Michael A. Cusumano Constantinos C. Markides Michael Cusomano
Focusing on strategic imperatives of the economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. This book shows that designing a successful strategy is a never-ending quest.
Focusing on strategic imperatives of the economy, leading thinkers in the field present their views in four general areas: strategy and value creation...