This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

Find all of the following explained in Plain-English with no technical jargon: The Accounting Equation and why it's so significantHow to read and prepare financial statementsHow to calculate and interpret several different financial ratiosThe concepts and assumptions behind Generally Accepted Accounting Principles (GAAP)Preparing journal entries with debits and creditsCash method vs. accrual methodInventory and Cost of Goods SoldHow to calculate depreciation and amortization expenses