A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client s corporate brand. When the dream of the 250 million-strong Indian middle class goes sour, Indian advertising and marketing professionals search for new ways to market the Indian consumer now with added cultural difference to multinational clients.

An examination of the complex cultural...

A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client s corporate brand. When the dream of the 250 million-strong Indian middle class goes sour, Indian advertising and marketing professionals search for new ways to market the Indian consumer now with added cultural difference to multinational clients.

An examination of the complex cultural...

In the world of globalized media, provocative images trigger culture wars between traditionalists and cosmopolitans, between censors and defenders of free expression. But are images censored because of what they mean, what they do, or what they might become? And must audiences be protected because of what they understand, what they feel, or what they might imagine?

At the intersection of anthropology, media studies, and critical theory, "Censorium" is a pathbreaking analysis of Indian film censorship. The book encompasses two moments of moral panic: the consolidation of the cinema in the...