Why do some firms deliver a stream of successful products and services while others continually make poor R&D decisions? According to the Mathesons, successful firms have internalized the nine interlocking principles of smart organizations -- the building blocks of a corporate culture that emphasize making the right strategic decisions at the right times while aligning organizational practices to support these decisions and sustain their results. Among the nine principles are embracing uncertainty;open information flow; system thinking; and developing a value creation culture. Once in place,...