What is management and how do the people who become managers take on a managerial identity?
How does text inform the manager's identity?
From cultural studies we understand that the relationship between text and reader is not passive but that each one works upon the other, and that text is active in forming the identity of the reader. This books is the first to analyse how many management textbooks construct their readers. It analyses management textbooks published since the 1950s and shows they construct a world in which chaos is kept at bay only by strong management,...