This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization,...

In this book, Robert J. Foster explores James' use of his four characters from Jewish history and tradition (Abraham, Rahab, Job and Elijah) and considers their collective as well as individual functions in the composition. He concludes that each of the four exemplars was tested to the extreme (albeit in very different ways) yet remained wholly-committed to God. By reason of that commitment each exemplar became an outsider in both their cultural and historical contexts. 'James' urges his audience to emulate these exemplars in their less extreme tests of daily life by rejecting the values of...