How to use intangibles to increase the value of your business

Originally published under the title Why the Bottom Line Isn't, this revised and updated edition shows business leaders how to build long-term value through assets not accounted for on the company's financial statements. Through leadership, service, corporate culture, and the ability to attract top talent, businesses can create real, measurable value that goes beyond simple bottom-line numbers.

Based on research drawn from human resources, finance, IT, and leadership, How Leaders Build Value offers ideas...