As the phenomenon of globalization continues to spark dynamic and controversial debates, managerial agendas around the world are being shaped. Businesses are pressed to respond to the challenges of globalizing competitors. They must enhance profits and generate returns for investors and do so by entering global markets, competing against international rivals, and finding opportunities in a continuously transforming world. Companies are expected to achieve these goals in an environmentally and socially responsible way. Extraordinary opportunities exist for those who can effectively answer the...
As the phenomenon of globalization continues to spark dynamic and controversial debates, managerial agendas around the world are being shaped. Busines...
Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. This book is especially designed to provide doctoral students with a theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications. It offers a clear, succinct exposition of each technique with emphasis on when each technique is appropriate and how...
Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for resear...
Market Response and Marketing Mix Models takes a forward-looking perspective identifying research opportunities related to market response and marketing mix models falling under four broad areas: "New" or under-studied inputs and/or "richer" measures of inputs constructs. Explicitly accounting for the process linking inputs to outputs "New" or under-studied dependent variables Under-studied or emerging contexts. Each section covers three broad areas related to marketing mix models - data issues and requirements, methodologies (i.e., traditional econometrics; Bayesian methods; structural...
Market Response and Marketing Mix Models takes a forward-looking perspective identifying research opportunities related to market response and marketi...
Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on ...
Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on ...
Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. This book is especially designed to provide doctoral students with a theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications. It offers a clear, succinct exposition of each technique with emphasis on when each technique is appropriate and how...
Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for resear...
