The role of Africa in the global economy is changing as a result of new corporate strategies, changing international trade regulation and innovative ways of overseeing the globalized production and distribution of goods. African participants in the global economy are facing demands for higher levels of performance and quality. Their responses have generated the occasional success but also many failures. Noted researchers Peter Gibbon and Stefano Ponte describe the central processes that are at the same time integrating some into the global economy while marginalizing others. They show the...

Analyses the effects of key changes in the global economy on African countries, farms and firms.

This book recasts the "development problem" for countries relying on commodity exports in entirely new ways by analyzing the so-called coffee paradox--the coexistence of a "coffee boom" in consuming countries and of a "coffee crisis" in producing countries. In consuming countries, coffee continues to grow in popularity. At the same time, international coffee prices have fallen dramatically and producers receive the lowest prices in decades. As long as coffee farmers and their organizations do not control at least parts of this production, they will remain on the losing end.

This book recasts the "development problem" for countries relying on commodity exports in entirely new ways by analyzing the so-called coffee paradox--the coexistence of a "coffee boom" in consuming countries and of a "coffee crisis" in producing countries. In consuming countries, coffee continues to grow in popularity. At the same time, international coffee prices have fallen dramatically and producers receive the lowest prices in decades. As long as coffee farmers and their organizations do not control at least parts of this production, they will remain on the losing end.

Standards are replacing tariffs as the main trade barriers facing African agro-food exports. This book examines the challenges and opportunities that new public and private standards present to African countries - focusing on food safety, environmental and climate change, and social and labour standards.

"Has there ever been a better reason to shop?" asks an ad for the Product RED American Express card, telling members who use the card that buying "cappuccinos or cashmere" will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy.
In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of "compassionate consumption." Campaigns like Product RED and its...