Presenting a vivid social history of the new woman who emerged in Japanese culture between the world wars, The New Japanese Woman shows how images of modern women burst into Japanese life in the midst of the urbanization, growth of the middle class, and explosion of consumerism resulting from the postwar economic boom, particularly in the 1920s. Barbara Sato analyzes the icons that came to represent the new urban femininity the modern girl, the housewife, and the professional working woman. She describes how these images portrayed in the media shaped and were shaped by women s desires....

Presenting a vivid social history of the new woman who emerged in Japanese culture between the world wars, The New Japanese Woman shows how images of modern women burst into Japanese life in the midst of the urbanization, growth of the middle class, and explosion of consumerism resulting from the postwar economic boom, particularly in the 1920s. Barbara Sato analyzes the icons that came to represent the new urban femininity the modern girl, the housewife, and the professional working woman. She describes how these images portrayed in the media shaped and were shaped by women s desires....