Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:

• Understand the creative preferences of organizations, departments, work groups, and individuals
• Identify and compare the different creativity profiles that describe specific purposes, practices, and people
• Produce the desired results by developing the right practices
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