'Branding TV' provides the television professionals with a succinct explanation of how the principles of brand management can be used to attract new viewers, promote audience loyalty and defend against competitive attacks.
'Branding TV' provides the television professionals with a succinct explanation of how the principles of brand management can be used to attract new v...
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial prin...
