This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.
This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a prac...
Are the secular foundations of international relations sustainable at present? This comprehensive study shows how the global resurgence of religion confronts international relations theory with a theoretical challenge comparable to that raised by the end of the Cold War or the emergence of globalization. The volume tries to shake the secular foundational myths of the discipline and outline the need for an expansion into religiously inspired spheres of thought. It also challenges the most condemning accusation against religion: the view that the politicization of religion is always a threat to...
Are the secular foundations of international relations sustainable at present? This comprehensive study shows how the global resurgence of religion co...