This practical handbook aims to show planners and managers throughout the financial services industry how to compete successfully by improving the quality, selection, and delivery of services. It presents step-by-step methods for designing and implementing financial service packages that will satisfy customers' needs. It offers practical advice on how to determine customers' wants and how to translate these into an individualized package tailored to their particular needs "Business Information Alert"

In recent years, the U.S. housing market has been characterized by rapid changes in...