High-tech products have historically had notoriously poor design. Fortunately, companies have recently started to embrace user-centered design practices. This transition hasn't been smooth; many companies have difficulty transferring good design into final, shippable product. There is a political/cultural disconnect between the outward corporate desire for good design and the internal corporate culture that implements it. The Simplicity Shift is about moving the company culture to value, discover and implement simplicity, and to create a well-designed product. For most companies, product...