Business successes and failures can almost always be traced to the quality of their fundamental ideas and how they are used in the company. Ideas are always fresh when a business starts, but when they become stale, when they fail to reflect the changes in the world, then the business withers and eventually dies. This is a practical book about business, ideas, and "complexity." Complexity is a new science that shows how interactions among individuals, environments, chance events, and evolution produce the variety and unpredictable outcomes of the world. In a sense, it is the science of...